Ví dụ: Một công ty phân phối

Vị giám đốc điều hành của một công ty phân phối nhận ra rằng yếu tố thành công có tính quyết định đối với hoạt động kinh doanh của họ là các xe tải  chở hàng khởi hành với năng suất càng cao càng tốt. Một xe tải dài có sức chở hơn 40 tấn đã được điều đi chở một lượng hàng nhỏ vì các nhà quản lý vận tải chỉ chú trọng vào việc giao hàng đúng thời hạn tới các khách hàng mà thôi. Vào 9h sáng mỗi ngày, vị giám đốc điều hành này nhận được những báo cáo về những xe chở hàng dưới trọng lượng thông thường. Anh ta đã gọi cho nhà quản lý vận tải và hỏi họ có làm gì để thương lượng với khách hàng chấp nhận thay đổi ngày giao hàng nhằm tận dụng tối đa các xe tải hay không? Trong hầu hết các trường hợp, khách hàng có thể nhận được hàng sớm hơn hoặc muộn hơn tùy theo chuyến xe tải cũ hay mới đi theo chuyến giao hàng đó. Điều này có ảnh hưởng đáng kể tới lợi nhuận mà họ thu được. Cũng giống như trong ví dụ về hãng hàng không nói trên, các nhân viên sẽ làm hết sức mình để không bị vị giám đốc điều hành gọi điện trực tiếp phàn nàn về công việc mà họ thực hiện.

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23 Responses to Ví dụ: Một công ty phân phối

  1. IJWTS wow! Why can’t I think of things like that?

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